Your website is only one part of your online presence. A newsletter allows you to connect with your audience on a more personal level and keep them updated on what’s new with your business.
Newsletters are an important part of any online marketing strategy. Not only do they keep your audience updated on your latest news and offerings, but they also help to build relationships and trust.
If you have moved on from email marketing to strictly utilizing social media outlets, you might want to rethink this strategy. Not everyone is on Facebook, Twitter, and Instagram, but EVERYONE has an email address.
Did you know that 72% of people prefer to receive promotional information through email, compared to only 17% who prefer social media?
Since in this modern age almost every single internet user accesses their Email each day, chances of your promotion reaching customers are thus high.
There are various reasons why you should invest in Newsletter design services
1) Generate Leads
Building an email list is the best way to generate quality leads for your business. When your audience opts in, they are proclaiming their interest in what you have to offer.
2) Way to Connect with Customers
Today, a connection is what the customers want with the brands and businesses they like. They can follow you on social media, but the link to them personally is a matter of being professional and personable.
3) Increase Website Traffic
You need to work actively to attract visitors, and your email newsletter can help. You need to invite them, encourage and incentivize their presence if you want customers to come to your site, browse through content, and make a purchase.
4) Grow Your Social Media Community
Emails that contain social sharing buttons have a much higher click-through rate when compared to those that don’t. Social media platforms like Facebook, Twitter, and LinkedIn, are essential to your overall growth and marketing strategies.
5) Building trust and loyalty
Meeting your customers’ expectations regularly will help you gain their trust. In your newsletter, you can link to articles from your blog that answer their questions or teach them something useful.
6) Save Money and Raise ROI
One of the simplest reasons email newsletters are so beneficial is the affordability. Compared to other marketing efforts, email is one of the most affordable avenues.